This bond sustains loyalty, which is the core component to repeated and frequent purchases. To better understand these loyalty program types, think about “love” as a strong emotional bond that’s required for a successful marriage, or even a deal or purchase. Each rank - or tier - is defined by a set variety of rewards, services or benefits, which increases in value as customers progress. Unlike traditional earn & burn loyalty programs, tiered loyalty programs rank members into certain groups based on certain metrics. American Airlines – AAdvantage programĪ tiered loyalty program is a type of membership program where customers enjoy different loyalty program benefits depending on their rank. 7 Awesome Tiered Loyalty Program Examples.Don’t Forget About Mystery and Hidden Tiers Spice Up the Loyalty Experience With Experiential Rewards Establish an Exclusive VIP Tier to Cater to Status-Driven Customers Increase Customer Engagement Through Gamification Personalize Emails Based on Customer Tiers Pick a Structure that Reflects Your Strategy Name Membership Levels to Increase the Feeling of Belonging How to Create a Successful Tiered Loyalty Program.Run a Loyalty Program Without Points or Expiration Dates Shower Customers With Great Benefits and Privileges The 6 Benefits of Tiered Loyalty Programs.
